Herdman Jones Associates Ltd

I came across this on one of David Gilmour’s tweets. It’s impressive – but when will our governments start and actually do something truly constructive!

I attended an excellent CIM event yesterday, hosted by the Business School at The University of Northumbria. An presentation delivered by Mark Stuart, Head of Research for the CIM. Some of the interesting facts given regarding the rapid development of online marketing: -

• 17% of companies spend more on on-line than off-line advertising
• Facebook now has over 400M users
• Twitter is growing at a rate of 1,382%
• Dell has reported as making $3.5M in 6 months as a result of a Twitter campaign providing special offers
• Yahoo collects 10TB of consumer information per day – the same amount that Tesco collects in one year with their renowned store cards

Every time I attend similar events, I can see some huge potential for a number of the clients I work with, however I take heed to Paul Smith, PR Smith’s advise – “create credibility before visibility”.

Again there was a huge amount of information I took away from this, some of the key messages include: -

• Online marketing that “does not seem like marketing” is most successful and the key to the future
• The collective word of complete strangers can have the greatest impact of all on consumer purchase decisions
• Consumers do not look for what they want
• Businesses need to get their staff online – where their customers are

An excellent and informative presentation, thank you CIM!

Have a great weekend.

I attended this event yesterday and was looking forward to hearing Lord Sugar offer very practical advice to a wide range of business issues and questions raised by the audience. Alas there were few questions raised where he could really demonstrate the wealth of experience and knowledge.

A surprising number of questions raised were on the subject of marketing – there is clearly a need for marketing assistance for start up businesses.

Watch this space.

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for all of their help, advice, and hard work!