Released 01 February 2011: Facebook has launched its local targeted advertising technology Facebook Deals in the UK, having secured deals with Starbucks, Debenhams and Argos (Posted by Lisa Turner )
Customers using the new system will receive discounts for checking into attractions and retailers using the Places feature on Facebook mobile phone apps.
Forming a significant part of the social networking site’s commercial strategy, Facebook Deals has also being launched in Germany, Italy, France, Spain and Canada.
Brands stand to benefit because users’ friends will be informed about where they are shopping through Places, having been encouraged to check-in by the discounts.
Facebook vice-president of Europe, the Middle East and Africa Joanna Shields said: “We all love a bargain so whether you’re on the lookout for a special offer at your favourite restaurant or tips from a fashionista friend about a discount on shoes in a department store, Facebook Deals will help you find it.”
The launch was marked by a exclusive offer from Starbucks in the UK, with the first 30,000 Facebook users to check in at Starbucks given a free coffee.