The Art of Shaving store opened in Manhattan in 1996, focusing on providing the best shave by devloping a protective pre-shave oil which ultimately lead to the company achieving a goal of creating a a new shaving system - “The 4 Elements of the Perfect Shave”. Within 6 months The New York Times devoted a full-page story to the little shop which helped promote rapid growth of the company. Today the company has 39 stores throughout the United States of America and sells high-end natural shaving products online and at department stores worldwide.
The most impressive developments the company has undergone is how it has has servitised its products. So the question, how much does a normal shave cost you – 10 – 20p?
A Royal Shave at the Art of Shaving – will cost you $55! – Customers are more than willing to pay for this exceptional service – the ultimate indulgence for men, as an experience!