Herdman Jones Associates Ltd

Just How Much Would You Pay for a Shave? – Service as an Experience!

Nigel Jones — Tue, 27 Sep 2011 11:07:12 +0000

The Art of Shaving store opened in Manhattan in 1996, focusing on providing the best shave by devloping a protective pre-shave oil which ultimately lead to the company achieving a goal of creating a a new shaving system - “The 4 Elements of the Perfect Shave”. Within 6 months The New York Times devoted a full-page story to the little shop which helped promote rapid growth of the company. Today the company has 39 stores throughout the United States of America and sells high-end natural shaving products online and at department stores worldwide.

The most impressive developments the company has undergone is how it has has servitised its products. So the question, how much does a normal shave cost you – 10 – 20p?

A Royal Shave at the Art of Shaving – will cost you $55! – Customers are more than willing to pay for this exceptional service – the ultimate indulgence for men, as an experience!

Just Some of the Photos we have taken for PAC Motor Company

Nigel Jones — Thu, 16 Jun 2011 13:10:54 +0000

Just some of the many beautiful cars we have photographed for PAC Motor Company – switch to full screen and enjoy the view!

IDM News: Facebook Deals secures Starbucks, Debenhams & Argos for UK launch

Nigel Jones — Wed, 02 Feb 2011 09:06:25 +0000

Released 01 February 2011: Facebook has launched its local targeted advertising technology Facebook Deals in the UK, having secured deals with Starbucks, Debenhams and Argos (Posted by Lisa Turner )

Customers using the new system will receive discounts for checking into attractions and retailers using the Places feature on Facebook mobile phone apps.

Forming a significant part of the social networking site’s commercial strategy, Facebook Deals has also being launched in Germany, Italy, France, Spain and Canada.

Brands stand to benefit because users’ friends will be informed about where they are shopping through Places, having been encouraged to check-in by the discounts.

Facebook vice-president of Europe, the Middle East and Africa Joanna Shields said: “We all love a bargain so whether you’re on the lookout for a special offer at your favourite restaurant or tips from a fashionista friend about a discount on shoes in a department store, Facebook Deals will help you find it.”

The launch was marked by a exclusive offer from Starbucks in the UK, with the first 30,000 Facebook users to check in at Starbucks given a free coffee.

Social Media For Businesses – Statistics

Nigel Jones — Thu, 09 Dec 2010 10:03:19 +0000

The Power of Copywriting

Nigel Jones — Tue, 17 Aug 2010 12:39:50 +0000

I recently heard this story quoted at a marketing conference and have just found it again on the internet. Enjoy!

During one of his morning walks to work in New York City, David Ogilvy encountered a man begging with a sign around his neck. The sign read: “I am blind,“ and, as evidenced by his nearly empty cup, the man was not doing very well. Ogilvy removed the man’s sign from around his neck, pulled out a marker and changed the sign to read, “It is spring and I am blind.” He hung the sign back around the beggar’s neck and went on his way.

On his way home he was pleased to notice the vagrant had a full cap.

Social Media in the UK 2010

Nigel Jones — Sun, 08 Aug 2010 13:50:38 +0000

Social media has been growing massively in 2010 in the UK – this video has been produced by Simply Zesty

“The Pizza’s the Star” – Domino’s Pizza Photography

Nigel Jones — Tue, 13 Jul 2010 08:29:01 +0000

How many people do you think it takes to photograph a pizza 1? 2? 10? – TRY 150!

Watch this!

Social Media Survey – Social Media and its Benefits to Businesses

Nigel Jones — Tue, 22 Jun 2010 19:59:45 +0000

As part of my dissertation for my Masters Degree in Marketing, I am undertaking a survey on the uses and benefits of social media to businesses.

Hopefully this also will yield some quality case studies to be used in an upcoming book.

I am looking for participants who are currently using social media as part of their business activities. The survey consists of 21 short (mainly multi-choice) questions and will take 5 – 6 minutes to complete.

Thank you very much for your help and please promote this on your social network, the more responses I get, the more value the survey will be.

Click here to take survey

Social Media ROI

Nigel Jones — Fri, 18 Jun 2010 16:29:44 +0000

Anyone not thinking about using Social Media? Watch this and think again!

DCS Payroll Bus Advertising

Nigel Jones — Thu, 17 Jun 2010 09:47:32 +0000

In addition to a direct marketing campaign, we are also working with DCS Payroll on advertising on local transport in the North East.